"20 years from now, you will be more disappointed by the things that you didn't do than by the things you did. So throw off the bowlines. Sail away from the harbour. Catch the trade winds in you sails. Explore. Dream. Discover." - Mark Twain

Saturday, January 26, 2008

Do Hobbies Make Good Business?

Here's my take on the subject. My main question is this:

Are you in it for the money, or the hobby?

Now let us look at the characteristics of a hobby and a business:

Hobby -
- Something that you are personally interested in
- Something that you are willing to sacrifice time and money for
- Something that you do for the sake of its enjoyment
- Something..of which it's 'essense' is very important
- Something that you have passion for
- Dictionary definition: an activity or interest pursued for pleasure or relaxation and not as a main occupation: Her hobbies include stamp-collecting and woodcarving.

Business -
- Something..of which it's purpose is to make a profit
- An entity that supposedly brings a product to the market place to make a profit
- An entity that supposedly solves problems to make a profit

Do you see what I see?

In summary, a hobby is an activity you do for pleasure while a business is there for the purpose of making money.

Well, that's great you say.. doesn't that mean I'm mixing pleasure with money making?

Yes...and no...

That's what makes this question so important - are you in it for the Money, or the Hobby?

If you are in it for the money, then I guess you'd have a problem. If you look past the rosy picture of people earning money doing what they love, then you'd notice that most hobby-based start-ups have one thing in common.

They start small and more often than not, remain small.

Read: I'm not saying that hobby based businesses are not profitable. I'm saying that more often than not, they stay small.

So if you are into Money, or Big Money for that matter, then I suppose you'd be better of looking to start a Big Business as opposed to a Hobby Business.

Well ok, why can't I have a Big Hobby Business?

Not that you can't...it will be difficult though.

Why? Well, the focus of a business is to make profits, not pleasure.

So, in order to make a business big, certain sacrifices have to be made in order to keep profits high. And that may be a problem for one whose focus is on the Hobby.

For one, you notice how certain hobbies nowadays seem a little...commercialised? It's as if they lost their flavour...their essense...that 'thing' that made it special. You can feel and almost taste the profit-making decisions made for that product. That part that was replaced because it was not 'cost effective'. Another modified so that it will appeal to the larger market segment. That rule changed so that more people will participate.

Let me use a real life example: the Buggati Veyron..the world's most powerful car.

It is a symbol of passion and engineering excellence. It is however, not very good business. Each car, costing approximately £5,000,000 to manufacture, is sold at a loss.

So, who pays for the passion? Volkswagon.

Well, Volkswagon's focus is to make money. So that they do, and because they do, they are able to fund the passionate endeavour of making the wold's first 1000 horsepower car.

Arguably, it makes business sense because Volkswagon will improve it's prestige by being the associated with Bugatti.

However, the point is, not that you can't make big money with hobbies, that you need to know what you want so you'd know what to expect. So, don't be surprised when you're not making as much money as you like in a hobby based business and likewise, don't be surprised when you're making a lot of money but realised that the hobby itself has lost it's essense because of it.

Wednesday, January 23, 2008

Beware of Loved Ones Peddling Products!


An Excerpt from: Street Smart Network Marketing: A No-Nonsense Guide for Creating the Most Richly Rewarding Lifestyle You Can Possibly Imagine
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Back in 1996, in the Toronto Star newspaper, a lady by the name of Rita Smith wrote a nasty anti-Network Marketing article with above title, "Beware of loved ones peddling products".

In it, she cried foul about networkers approaching friends and family with their products and opportunity. She seem to have refered to it as a despicable concept.

This was the reply of reknown network marketer, John Milton Fogg:

"...If you were to open a traditional business, say a shop of some kind, wouldn't your first customers likely be friends and family? That's only natural. With the exception of some dysfunctional relationship problems, who's more supportive to your success than the people who love you? Why would it be any different in Network Marketing?

Do some MLM people abuse their close relationships? Of course, but that is not the fault of Network Marketing any more than the institution of marriage is to be held responsible for the heartbreak of child abuse.

It is unfortunate that Ms. Smith has chosen such a one-sided view of Network Marketing.

Whether you are approached by a loved one offering a great product they have thoroughly enjoyed - perheps even one that has changed their life in some dramatic way - or, a dear friend encourages you to earn some extra income by joining him or her in a fun, easy, creative and enjoyable business adventure, please, be open to what's being offered. Profitting from our relationships - both giving and receiving - is one of the most rewarding and worthy of all human endeavors. To have that profit be expressed in the form of cash money as it is in Network Marketing...well, what a nice innovation!

Perhaps you could look at money as simply a symbol or measure of genuine value. When you do that, you might easily see that giving money to another person is an exchange of something more than dollars. You might even be able to see it as an expression of love. Looking at it that way, Rita Smith, if you were my sister, I'd do all I could to involve you in Network Marketing and make you a millionaire."

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Interesting how when the circumstances of traditional businesses are applied to network marketing, many people respond differently isn't it?

That's for another topic, for another time ^^